Media Officer and Social Media Coordinator

• Develop and work with colleagues to create regional and country-specific marketing and media plans and ideas to reach audiences for various celebrity campaigns, video launches, investigations, news conferences, and news releases
• Identify, contact, and develop professional relationships with appropriate media outlets and journalists for coverage of issues and campaigns
• Maintain and update a media database
• Prepare news releases and media statements and, if needed, have them translated and make follow-up calls to media outlets
• Track and analyze the results of each media pitch and adjust efforts accordingly
• Develop and execute strategies to help the organization’s web content reach targeted audiences
• Help generate content for the organization’s digital assets, including website articles, online advocacy and pledges, and social media platforms
• Create and distribute e-mail content to the organization’s members and supporters
• Act as a spokesperson and give interviews when required
• Perform any other duties assigned by the supervisor